MY BABY RADIO

Success Through Play is pleased to feature an interview with Peter Gallacher of MY BABY RADIO. MY BABY RADIO is an online radio station which broadcasts a range of interesting topics pertaining to parents and runs from 7am to 7pm UK time. The daily schedule is sure to have something of interest for everyone.

How long has MY BABY RADIO in existence?
Since October 2006

What was the inspiration behind the development of MY BABY RADIO?
When my wife and I had our first child we had to literally sit down and watch baby programmes or sit and read magazines and websites. This was valuable time we just didn't have. However, we felt that an internet radio station could do both as could have it on in the background or sit down and have a read of a website if you had the time. Either way, you would always be able to gather your information. Hence, MY BABY RADIO was born.

Who is your target audience?
Mainly parents, but anybody who likes great music and listening to a station with a difference. We try to make the programming serious but fun too, we hope that this comes across......

What do you hope to achieve with MY BABY RADIO ?
The shows are hopefully a good mix of topics that parents can all relate too. If listeners manage to miss a show and don't catch the re-run then all shows will eventually be available for PODCAST. We're also currently looking a a better way for listeners to find out about forthcoming shows and even make suggestions. Including more interactive programming.

What are your goals for the future for MY BABY RADIO?
The website and radio station is a worldwide service to all English speaking nations/countries, it's a big beast when you think of our coverage, so we've decided to concentrate on re-designing the website to offer listeners a more interactive service with discussion forums about the shows and more relatable topics and daily news etc. The website will then become a daily magazine which will act as a backdrop to the stations interviews, features and special programmes. Hopefully, this will provided us with a unique platform to then take forward the business as people will be able to get more involved and feel a real part of the MY BABY RADIO experience. Plus, once we have this side of the company working smoothly, we can then concentrate on paying the bills with some better and more tailored advertising. It's very hard to predict what the future will hold for MY BABY RADIO, but we have a motto though, it goes...."It can always be better", meaning we will always listen to our audience and in-turn this will be reflected in what we produce. You never know, MY BABY RADIO may be in Chinese in another 3 years.


INTERVIEW:

Success Through Play™ Comments:
I listen to MY BABY RADIO on a regular basis and I have been most impressed with the show. The host of MY BABY RADIO is an expert in interviewing and is able to engage both the audience and the guests on the show. The quality of the guests that have appeared on the show are top notch and offer solid advice for parents. My prediction: This show is here to stay.

Tune in to MY BABY RADIO and let me know what you think.