EARTH MAMA ANGEL BABY®

Success Through Play™ is delighted to featured a special interview with Melinda Olson, RN, BS Herbalist, Mama in Charge-aka President/CEO of EARTH MAMA ANGEL BABY®

What was the inspiration behind creating your company Earth Mama Angel Baby®?

As a nurse and an herbalist, I have long been struck by the fact that a process so completely natural as birth is often treated as an illness - not a wellness. Our intention in creating this line is to provide 100% natural, pure support for the very common discomforts of the whole process of birth - from morning sickness, heartburn, and stretch marks of pregnancy through labor, postpartum and c-section recovery, breastfeeding, baby care and even the loss of a baby. We formulated this line because we wanted women to have a truly pure and organic product line to support themselves and their babies through this most natural of processes. We knew there was a demand for natural pregnancy products, and no other company was filling the void in the market.

How did you come up with the beautiful name: Earth Mama Angel Baby®?

Earth Mama Angel Baby® is the clearest description of our product line, and when combined with our tag line, "gifts from the earth for your gift from heaven" says it all. The earth provides botanicals that have long been used by women as a natural "pharmacy" to comfort the very natural process of birth, and care for their angel babies.

What do you think distinguishes your products from others on the market?

All Earth Mama Angel Baby® products are as pure as we know how to make them. A lot of products are labeled “natural” but are not, in fact, made of completely natural ingredients – many of them even contain toxins. Our manufacturing facility is certified organic because we think products used by women carrying and breastfeeding a baby should be as pure as the ones our grandmothers made. That's why we use only 100% organic preservative system for our lotions, botanical antioxidants to stabilize our oils and balms and ---only pure and organic ingredients in our entire line. We also make the most extensive line of products that supports the entire process of birth. Some companies make a few similar products, but we have developed a complete line that women can depend on for the entirety of the birth process and beyond.

What do you attribute the success of your company to?

A lot of hard work – and, of course a passion for what we do! We have a very real reverence for plants and their healing power, and believe that when a woman becomes pregnant, it is often a time when she realizes the solemn responsibility to put the most pure products in and on her body. And we intend to help with all of our products. Gardening is one of my greatest passions in life, and I get fulfillment by sharing the harvest of that with other mothers – who needs it more than precious women carrying precious babies? When the company was smaller I was even able to raise (and love) all the herbs by hand.

Do you plan on introducing any new lines/products in the future?

Our newest addition is the C-Section Healing Kit - with cesarean section births on the rise and currently a whopping 30.2% of all births in the US, many of our new mamas were recovering from major abdominal surgery while caring for a newborn (AND having to do the laundry). We wanted to create products designed for her unique needs. It's everything a new mama needs to help her recover more quickly except the casserole (and help with the laundry).

We have many requests from women asking us to formulate specific products (sunscreen, baby powder, etc) that are currently unavailable without artificial preservatives, stabilizers and other toxic and concerning chemical ingredients. That said...stay tuned!

What are your goals for the future of your company?
Our goal for Earth Mama Angel Baby® is for women to think of us as the purest, most effective resource during this special time of their life. The very first thing many women do when they discover they are having a baby is call their mother. For all those unpleasantries of the process - from morning sickness and hemorrhoids to engorged breasts - they call mama. Their mama is not only the most trusted resource, she has been there and had the benefit of wisdom from her own mother and grandmother before her. It is our intention to create a line that embraces all that glorious, trusted maternal wisdom - and to provide not only the most effective, but also the safest and purest products that even your mama would have recommended.