GAIAM - The 2007 Bamboo Collection

Founded in Boulder, Colorado in 1988, Gaiam is a provider of information, goods and services to customers who value the environment, a sustainable economy, healthy lifestyles, alternative healthcare and personal development. Gaiam (pronounced "guy-um"), is a fusion of the words "Gaia" and "I am" Gaia, mother Earth, was honored on the Isle of Crete in ancient Greece 5,000 years ago by the Minoan civilization. This civilization valued education, art, science, recreation, and the environment and believed that the Earth was directly connected to its existence and daily life. The concept of Gaia stems from the ancient philosophy that the Earth is a living entity. At Gaiam, we believe that all of the Earth's living matter, air, oceans and land form an interconnected system that can be seen as a single entity. The word Gaiam represents planetary awareness, preservation and support of the interconnectivity of all living things. By nurturing, protecting and respecting our planet, its natural resources and its inhabitants, we enrich our own lives and those of future generations.

By offering information, products and services under Gaiam's name or recommendation, we are working to become the source for individuals and businesses interested in natural health, ecological lifestyles, personal growth and sustainable commerce. We offer the highest quality branded products and services available, many of which are exclusively produced for Gaiam. Our merchandising strategy is based on extensive research, customer suggestions and recommendations, attendance at global industry trade shows, and working with vendors and industry leaders on product development. We are committed to enhancing our reputation in the marketplace by continually improving our services to you.

NEW Bamboo/Organic Cotton line

What was the inspiration behind the creation of this fabulous eco-friendly bamboo line?

We developed this line to in response to consumer demand for fashion-forward AND eco-friendly fibers. While we have, for years, been the leader in fitness clothing in organic cotton/spandex blends, we also saw the need for versatile pieces outside the fitness arena - although this fiber would also be very effective in a fitness line.

Our versatile natural wardrobe collection is about loving who you are and how you show up in the world. You'll find both easy to get inspired about when what you're wearing makes the world a better place. It's about choices...if you can have an eco-friendly alternative for a fashion item, who wouldn't make that choice?

Our organic clothing is made from today's most exciting earth-friendly fabrics - including hemp, bamboo and soy-blend pieces that will surprise you with their ultra soft hand and modern lines, as well as luxurious natural silk from fair trade groups and our signature 100% pure organic cotton/spandex line for yoga and fitness.

Bamboo/Organic Cotton Clothing Our newest eco-friendly fabric innovation, this luxuriously silky knit is made from 67% fast-growing and sustainable bamboo, 30% organic cotton and 3% spandex.

What can we expect to see from Gaiam in terms of Bamboo fabrics/products for 2008?

Because this line has been so successful this holiday season, we expect to increase the assortment significantly for our Fall 2008 line. Look for more bottoms and new and fashion-forward tops to represent what's hot in the marketplace. These pieces will be launched in August 2008.

2007 Bamboo Collection from Gaiam

Chelsea Top


This versatile, fashion-forward top is beautifully detailed with tonal stitching around the scoop neck and a gathered front that creates flowing effect. Hip length.


Babydoll Top

The easy-to-wear favorite grows up with a clean, unconstructed fit and V-neckline. Figure-emphasizing empire waist; hits at hip with dropped hem.


Swing Top



Hip and comfortable, this A-line style tank is stylish belted over leggings and makes a chic swimsuit coverup. Hits at top of thigh; rounded hem.


Bella Skirt



Slip this graceful skirt over your unitard and you're ready for anything. Drawstring waist; knee-length asymmetrical hem. Made from 67% sustainable bamboo, 30% organic cotton, 3% spandex. Black or claret.


PURCHASING:

Gaiam.com

Gaiam.com ships to addresses in the 50 States, U.S. Territories and U.S. military installations.

Success Through Play™ comments:

We are pleased to bring you the 2007 Bamboo Collection from Gaiam. This line is stylish, fun, flirty and oh so comfortable! This gorgeous line of apparel will flatter all figures and the bamboo/organic cotton material will feel heavenly against your skin. Bamboo material boasts impressive properties including being antibacterial, thermo regulating, eco-friendly and sustainable, as the bamboo fibre is a renewable natural resource. The lack of chemicals used in production means they are suitable for the most sensitive skins.

This line is particularly flattering to those who are in the early stages of their pregnancy, as well as moms who are in the "4th trimester" and need to find transitional clothing. The fabric is silky and soft and drapes beautifully against the skin. This line is available in a range of vibrant colors.

Our test panel were eager to try on the clothing. Feedback about this new line was phenomenal. Our test panel found that they could easily dress up each piece by adding some accessories and felt stylish and comfortable wearing eco-friendly apparel. One panel member exclaimed: "I used to associate eco-friendly clothing with uncomfortable, outdated and frumpy styles....not anymore".

The Bella Skirt was a favorite piece and will make a great key piece in your wardrobe this Spring. The Swing Top won rave reviews for it's comfort and versatility. The Chelsea Top has a gorgeous scoop neckline and slimming cut which is sure to draw attention! The Babydoll top has a forgiving empire waistline which flatters everyone!

This new line from Gaiam will excite prior customers and entice new ones. Gaiam plans to continue expanding it's bamboo line in 2008 and we can't wait to see the new styles for fall 2008.

We would like to thank Gaiam for sending us samples of their new Bamboo line.

Gaiam is a lifestyle company which supports Green Living, Yoga, Fitness and Organic Products. You will find the perfect gift this Holiday Season on the Gaiam site. To learn more, please visit:

www.Gaiam.com