Giveaway: Organic Cotton Muslin Swaddling Wraps from aden + anais

Muslin wraps are widely used by Australian parents and date back to late 17th century England where they were coveted for their properties of having a light weave, which promotes good air flow. When Claudia Schwartz and Raegan Jones, both Australian natives, relocated to the USA they weren't able to find muslin wraps and decided to make their own and thus aden + anais was born. The wraps are available in beautiful prints and designs, with choices for baby girls, boys as well as neutral designs and make the perfect baby shower gift.

Response from nurses, pediatricians, obstetricians, celebrities, industry experts, lactation consultants and other mothers has been overwhelming. aden + anais are recipients of the Creative Child Magazine 2007 Seal of Excellence and several prestigious iParenting media awards.

NEW FOR 2009

Recognizing that what is good for the Earth is also good for the nursery, aden + anais is pleased to announce the addition of certified organic, softly breathable baby swaddles to their award-winning product line. Made of organic cotton that is grown free of toxic pesticides and chemical fertilizers, aden + anais organic swaddles are as soft and beautiful as they are environmentally conscious. Designed especially for sensitive skin, the fabric’s light, open weave allows air to flow seamlessly through so that a baby’s body temperature can adjust naturally. As a result, babies feel warm in the winter and cool in the summer, helping to ensure safer, more soothing sleep while preventing overheating.

As with all aden + anais products, the durable, stretchy organic swaddles are pre-washed to prevent shrinkage, and become softer and fluffier with every wash. They are available in a wide variety of chic, low eco-impact prints and patterns. To ensure environmentally and socially responsible status, aden + anais organic swaddles proudly display the Global Organic Textile Standard (GOTS) label. An internationally recognized initiative, GOTS has worked diligently to successfully create the leading set of criteria that define global standards in the field of organic textile processing. Today, GOTS is quickly becoming the most recognizable consumer symbol of environmentally friendly quality assurance and reliability.

Aden + anais muslin wraps are well sized at 47" X 47", making them ideal for swaddling. In addition to swaddling, the muslin wraps can be used for tummy time, as a burp cloth, as a nursing cover, on the floor for tummy time and even draped over your stroller for additional protection against the elements. The versatility of the muslin wraps sets it apart from many other swaddling products on the market which have limited use beyond swaddling.

Parent panel feedback of the organic muslin wrap was very positive:

"My baby has very sensitive skin and her pediatrician recommend that we purchase organic cotton products. I was thrilled to hear that aden and anais are launching an organic cotton line and I was very eager to test out the organic wrap. The organic muslin is of a very high quality and becomes softer with each wash. I feel at ease knowing that the cotton is grown without any harmful pesticides and that low impact dyes have been used to create the lovely prints and patterns. Muslin wraps are FAR superior to traditional swaddling blankets because the open weave allows air to circulate. My daughter settles faster and stays content far longer with wraps and has shown no sign of skin irritation. I highly recommend the organic muslin wraps to all parents and I am looking forward to seeing the new designs when they become available. Thank you!"

We applaud aden and anais for "going green" and know that their eco-line will be a huge hit. The Organic Cotton Wraps will be available in January 2009 and will be sold individually for $34. To locate a store in your area, please click here. Alternatively, you can shop at the companies online store. Stay tuned for a fantastic giveaway at that time!

aden and anais offers a full range of beautiful wraps, blankets, hooded towels and washcloths. Visit to learn more.

Courtesy of aden + anais, we have 4 sets of organic cotton wraps up for grabs. To enter, please send an email to info[AT]SuccessThroughPlay[DOT]com with "aden + anais" in the subject line. Please include your name and mailing address and indicate if you would like to win a boy, girl or neutral theme. Enter by midnight, PST on May 29, 2009. Information will be kept confidential and will not be sold. Good Luck!


Ruth said...

I am SO excited to hear that aden and anais will be offering an organic version. I LOVE their muslin wraps and I am so grateful for this fab Aussie duo who brought us these wraps. Nothing beats a wrap for swaddling.

Trista said...

This is great news! I will lookout for the giveaway next year. I love the designs and patterns.

Sam said...

Their step by step guide to swaddling your baby is fantastic. Its like swaddling 101 for us newbies. The wraps are really beautiful!

Gina said...

I am struggling with using traditional swaddling blankets which tends to overheat my baby. The muslin wraps from aden + anais sound perfect. I haven't heard of them before but I am excited to try them out.

Gina said...

I am struggling with using traditional swaddling blankets which tends to overheat my baby. The muslin wraps from aden + anais sound perfect. I haven't heard of them before but I am excited to try them out.

Megan said...

It is so refreshing to hear that the BEST companies are going green. 2009 is going to be a fantastic year and I will be ready to shop!

Janet said...

I'am so glad to hear about A&A and their efforts and organic wraps.